Sports Tourism Index™

The Sports Tourism Index™ offers competitive benchmarking, digital matchmaking, and economic impact analysis for destination organizations and sports events rights holders.

Destination Strengths

Analyze the strengths of your community as a host destination for sporting events.

Opportunities

Identify areas of opportunity as a sports tourism community.

Competitive Analysis

Determine your destination’s standing relative to its competitive set.

The Sports Tourism Index and Scout have significantly improved our lead generation process by directly matching us with rights holders and sporting events that would be a potential fit in the Fox Cities.
Matt Ten HakenDirector of Sports Marketing, Fox Cities Convention & Visitors Bureau
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What is the Sports Tourism Index™?

Analysis

Benchmark Your Destination

Evaluate and enhance your destination's sports event potential with the Sports Tourism Index™. Assess your destination's strengths, uncover growth opportunities, and see where you stand in the competitive landscape.

Carefully constructed with the input of numerous sports tourism leaders and rights holders, the analysis utilizes national best practices in four measurement areas:

  • Destination Appeal: Assess your area's allure for events.
  • Facilities: Score your venues and accommodations.
  • Operational Excellence: Measure your organizational infrastructure.
  • Event Portfolio: Rate your event diversity and quality.

Designations

Based on the Sports Tourism Index™ Analysis and the total score it produces, a destination has the opportunity to earn Sports Tourism Index Designation certificates for the four measurement areas and each facility submitted.

Platinum

Top 10%

Gold

Top 20%

Silver

Top 30%

Bronze

Top 40%

Scout™

Leverage the insights from the Sports Tourism Index™ with Scout™, our data-driven platform that connects destinations with event organizers for optimal match-making.

Destinations can search using numerous filters including, but not limited to, event date, facility type, and desired geographic region.

Similarly, event rights holders can search for host organizations that match well with their needs. Event rights holders can use Scout™ to search for potential host destinations using the data available in the Sports Tourism Index™, such as: facility type needed, destination accessibility, and desired geographic region.

  • Year-Round Access: Always on, always scouting, 365 days a year.
  • Dynamic Database: Regularly updated with the latest events and facilities.
  • Enhanced Discovery: Discover partnerships beyond traditional networking.
  • Cost-Effective: Save on business development with a single, efficient digital solution.

Find the plan that works for you

Starter

Free

Discover Your Sports Tourism Potential
For destinations seeking insights into their strengths and opportunities, and understanding their competitive positioning.

  • Index Score
  • Competitive Set Benchmarking
  • Destination Profile
  • Facility Profiles
  • Access to the Tempest Community
  • Support
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Advanced

$3,750 Annual

Maximize Your Sales Team's Potential
For destinations aiming to optimize their prospecting and sales activities alongside comprehensive index analysis.

  • Everything included in Starter
  • Onboarding
  • Index Report
  • Scout™ RFP Search
  • Scout™ Rights Holder Search
  • Scout™ Digital Matchmaking
  • Weekly RFP Email Updates
  • Economic Impact for Events
  • iDSS CRM Integration
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Professional

Get In Touch

White Glove Service for Data Excellence
For destinations that benefit from expert support in managing facility data and receiving quarterly reviews.

  • Everything included in Advanced
  • Data Concierge: Facility Information Management
  • Dedicated Client Success Manager
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